Inside the Playboy Club New York: Master Sommelier Fred Dex Creates the Cocktail Dream

A cocktail is never just a cocktail. A cocktail, particularly one inventively conceived and expertly crafted, embodies what it represents: the good life. The right drink provides an instant departure from the mundane, the perfunctory, the trite – and an elevated cocktail is never any of those things. An elevated cocktail is elevation itself. Few know this as well as Master Sommelier and mixologist Fred Dex. After two decades of expanding his knowledge and perfecting his craft in New York City, Dex was recruited to bring his expertise to the Playboy Club New York. Now he talks about making the fantasy a fantastical reality.